Keith Giffen on Lobo, Blue Beetle and Why Some Characters Belong in Comics

Interview with Writer / Artist

Keith Giffen

In this interview we discuss

Lobo, Jaime Reyes Blue Beetle, Ambush Bug, Rocket Raccoon, Justice League International, Legion of Super-Heroes, horror, animation

Episode Notes

About This Conversation

Keith Giffen has spent decades creating some of comics' most beloved and deliberately difficult characters, and he has opinions about what happens to them when Hollywood gets involved. Lobo was always a satire — a put-on, a joke at machismo's expense — and the conversation goes deep into why turning him into a straightforward hero misses the entire point. Beyond Lobo, the talk moves through Jaime Reyes Blue Beetle, Ambush Bug, Rocket Raccoon, Justice League International, Legion of Super-Heroes, Scooby Apocalypse, The March Hare, and how horror movies and animation work fed into how he thought about storytelling.

Keith Giffen on Lobo, Blue Beetle and Why Some Characters Belong in Comics

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Guest Profile

Keith Giffen

Tonight we're talking with comic Artist and Writer Keith Giffen! Keith is best known for his work with DC Comics on Legion of Super-Heroes, Justice League and he is the co-creator of LOBO and Rocket Raccoon! Keith Giffen is a prominent comic book artist and writer known for his versatile contributions to the comic industry. Over his long career, Giffen has worked for major publishers, notably DC Comics, and has co-created memorable characters and series such as Lobo and the "Justice League International" with J.M. DeMatteis and Kevin Maguire. His unique storytelling style often combines humor, cosmic-level adventure, and intricate plotting. In addition to his work as a writer, Giffen is also recognized for his distinct and influential art style, particularly his innovative layout designs. Throughout the years, he has left a significant mark on the comic book landscape, collaborating with numerous other talents and leaving an enduring legacy of stories and characters.

Known for: Lobo, Justice League International, Legion of Super-Heroes, Blue Beetle

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Episode 44 aired August 8th, 2023.

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What We Cover

Best Questions

What inspired Ambush Bug and Lobo, and how different are those characters at the source?

Jump To Transcript

What inspired you to create Jaime Reyes as the successor to Ted Kord?

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What makes Scooby Apocalypse and other off-continuity books more fun to do?

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Episode FAQ

Why did Keith Giffen create Lobo?

Giffen describes Lobo as a reaction to the grim antihero wave, especially characters like Wolverine and the Punisher. The joke was that Lobo pushed that macho violence so far it became absurd, which is why Giffen saw him as satire rather than a straightforward hero.

Jump To Transcript: 00:09

How did Keith Giffen think a Lobo movie should work?

Giffen argues that Lobo works best when treated like the monster of the story, closer to Michael Myers or Jason Voorhees than a heroic lead. In his view, a movie that tries to make Lobo the good guy misses what makes the character function.

Jump To Transcript: 00:22

What was Keith Giffen’s goal with Jaime Reyes as Blue Beetle?

Giffen says he wanted Jaime Reyes to be a Hispanic character who was simply a normal kid, not built around stereotypes. He also points to Paco and Brenda as important supporting characters in that version of Blue Beetle.

Jump To Transcript: 00:20

Why did Keith Giffen prefer some characters to stay in comics?

Giffen is blunt that not every comic character needs to become a movie or TV property. His point is that some characters work because of the language and freedom of comics, and adapting them can flatten what made them interesting.

Jump To Transcript: 00:32

What was one of Keith Giffen’s favorite lesser-known comics?

Giffen names The March Hare as a personal favorite: an obscure independent one-shot about a hitman haunted by the March Hare. It gives the interview a useful path beyond the obvious Lobo, Blue Beetle, and Justice League material.

Jump To Transcript: 00:13

Transcript and Notes

Full Transcript

00:00 - 00:05 | Opening, Star Wars, and Why Keith Does Not Chase Comic-Book Movies

Leo Pond: What are your thoughts on some fans asking for Jason Momoa to be recast as Lobo?

Keith Giffen: He’d work. He’d work as the character.

The hosts introduce Keith as the co-creator of Lobo, Rocket Raccoon, Ambush Bug, and the Jaime Reyes version of Blue Beetle, along with his work on Legion of Super-Heroes, Justice League International, and animation storyboarding.

Keith immediately says he hates Star Wars, then pivots into a broader point: after decades of making comics full time, the last thing he wants to do for relaxation is watch another superhero movie. He says he would rather watch a horror film and names Cabin in the Woods as his all-time favorite.

On seeing movie versions of his own creations, he is similarly blunt. He says his daughter had to drag him to a Guardians of the Galaxy movie because of Rocket Raccoon, and he says Blue Beetle’s movie mainly matters to him insofar as “Blue Beetle paid me.”

00:05 - 00:09 | Breaking Into Marvel

Keith tells the story of trying to break into comics while working as a hazardous materials handler at Hoffmann-La Roche. He took a week off, brought a portfolio to Marvel, and left it there without any contact information.

When he came back, the receptionist immediately chewed him out because Marvel had been trying to find him. An editor had seen his samples and wanted him quickly for a backup feature after another artist left the assignment.

Keith identifies Bill Mantlo as the person responsible for helping him get his Marvel break, mentions Flo Steinberg at reception, and references Ed Hannigan leaving the backup feature. The exact editor name in this section is garbled in the transcript and should be checked before reuse.

00:09 - 00:13 | Ambush Bug, Lobo, and the Dark Place Behind the Joke

Keith says Ambush Bug is essentially an alter ego character based on his own sense of humor and view of life.

He contrasts that with Lobo:

> “Lobo was a reaction. I was seeing all these characters coming out like Wolverine and the Punisher… and I thought, that’s horrifying. Let’s make fun of it. So Lobo was meant to be a direct comment on and a bashing of those characters.”

He says it bothered him when readers embraced Lobo straight-faced rather than as satire. He names Lobo: The Paramilitary Christmas Special as his favorite Lobo story and says Simon Bisley’s art kept him engaged.

Keith also explains that writing Lobo required him to go to a very dark mindset, and that once the character became a monthly-book property with toned-down expectations, the excitement was gone.

00:13 - 00:18 | Burnout, Horror-Superhero Ideas, and the Book He Loves Most

Keith says he eventually left Justice League and Legion for the same basic reason: he had run out of stories he personally wanted to tell with those characters.

He then talks about wanting to do horror versions of superhero archetypes. He references a DC Halloween special where he did a Superman-related horror piece before Brightburn arrived, and he describes a Batman story built around split personalities and a Joker reveal.

When asked for his all-time favorite non-mainstream comic, he names The March Hare, an obscure independent one-shot about a hitman haunted by the March Hare.

00:18 - 00:20 | Animation and Storyboarding

Keith remembers Ed, Edd n Eddy more vividly than The Real Ghostbusters. He says Ed, Edd n Eddy was fun because the team let him loosen up before editing things hard, and he could still recognize his own sequences in the finished show.

He ultimately says storyboarding was never really for him because comics gave him more control, while animation meant constant oversight from directors and producers.

00:20 - 00:24 | Jaime Reyes and What Blue Beetle Got Right

Keith says one of his goals with Jaime Reyes was simply to create a Hispanic character who was not built out of stereotypes.

He says:

> “I wanted a Hispanic character who’s just… a normal kid.”

He credits Geoff Johns with introducing Jaime in crossover material and says he did the first six issues with John Rogers. He also says he was surprised Blue Beetle became a movie before Lobo, and he notes that Paco and Brenda were, in his view, two of the most important supporting characters omitted from the film adaptation.

00:22 - 00:32 | Keith Giffen's Lobo Movie Thesis

This is the strongest sustained segment in the episode. Keith says Hollywood keeps making the same mistake with Lobo by trying to turn him into the hero.

> “You approach Lobo the same way you approach Michael Myers or Jason Voorhees… Lobo’s the bad guy.”

He says the villain should drive the piece and even pitches the kind of structure he would want: Lobo trying to assassinate the president, or another character being introduced specifically to oppose him.

He is open to Jason Momoa in the role physically, but says Lobo’s humor cannot be broad. The lines need to be tossed off flatly and allowed to land later, almost as delayed disgust rather than obvious punchlines.

He also says he would prefer an unknown actor to a marquee star, and that any Lobo movie has to go far enough visually and tonally:

> “It’s gotta be the first splatter superhero.”

00:32 - 00:39 | Why Some Characters Should Stay in Comics

Keith rejects the idea of a Justice League International movie and says some concepts are simply made for comics and should stay there.

When asked about a Legion of Substitute Heroes movie, he jokes that the problem is you first have to explain the heroes they substitute for.

He then turns toward a broader argument about the state of comics: physical comics are too expensive, the business no longer functions as cheap impulse entertainment, and comic-book movies do not meaningfully raise comic sales.

He points to Superman, Justice League, and The Avengers as examples of movies that may create movie fans but do not convert those viewers into comic readers.

00:39 - 00:45 | Standalone Storytelling and Scooby-Doo Apocalypse

Keith says both superhero movies and horror movies suffer when audiences are expected to do homework before the story starts. He praises standalone movies like Jaws, Oppenheimer, and the first Matrix, and says he does not want to “get a degree” before watching something.

That leads into Scooby Apocalypse, which he describes as one of the most fun books he worked on because it was free from continuity pressure. He highlights working with Howard Porter, jokes that the book was gleefully dumping on Donald Trump before it was fashionable, and says one of his favorite issues was the hospital story.

He also gives one of the cleanest craft lines in the interview:

> “That’s the key to doing a good comic. If you’re having fun, the readers can tell. And if you’re just grinding it out and you hate it, they can tell too.”

00:45 - 00:49 | Conventions, Candor, and "I Said Everything in the Work"

Keith says he hates conventions and especially panels because he believes the work already contains what he had to say.

When asked what his mindset was on a specific issue of Justice League, he cuts past romanticization and says the answer was simple: he wanted to make money because he had bills to pay.

He also says he prefers to tell the truth in interviews and at conventions because it is easier than remembering a lie later.

22:19

00:49 - 00:56 | Not Dead Yet, Gaming, Horror Fiction, and the Close

Keith mentions the Not Dead Yet podcast, says his son-in-law runs it, and notes that he had recently done a Lobo/Ambush Bug-themed episode there.

He then reveals himself to be a serious gamer. He names Fallout, Dead Island, Diablo, and BioShock among his favorites, says he plays on Xbox, and makes clear that he prefers single-player games to co-op or competitive online play.

His broader standard is the same one he uses on comics and movies: he wants something self-contained, surprising, and fun rather than repetitive or grind-heavy. He applies the same taste to horror fiction, saying he prefers older, harder-edged splatterpunk-style horror.

The hosts close by calling it one of their most honest interviews.

## Public-Use Guidance

– Best quote source for public use: the Lobo movie section around 22:19 to 22:45 – Safest support lane: Scooby Apocalypse and the “if you’re having fun” quote around 43:25 to 44:08 – Highest-verification-risk section: the Marvel origin story around 05:19 to 08:10